The Role of XML in Rich Content Delivery

Expectations are rising among content consumers. They now seek interactive interfaces that let them dynamically retrieve content that is appropriate to them, their situation, and the question or problem to be solved. This talk focuses on the role XML can play in meeting the challenge of dynamic, focused content delivery.

Outline

I. Who wants rich media? a. Historically, aerospace and tech doc b. The search for the perfect “electronic manual” c. Remaining delivery challenges

II. The emerging low end: PDF and Acrobat Reader

a. Word processing and unstructured content
b. A huge adoption and enthusiasm for a very useful tool
c. A growing restlessness with limits
d. The addition of 3-D

III. Web 2.0, AJAX and rich media

a. The role of Adobe
b. The role of Microsoft
c. The role of IBM

IV. How XML can help solve the problem

a. Flexibility in configuration
b. Intelligence in the delivered content
c. Control of content at each stage

V. A case in point preferences b. Flexible look and feel - important for user preferences, branding, etc. c. A standards-based workflow - opening the delivery channel, supporting incremental updates, no lock on content at any point

a. XML in the delivered data - response to language, expertise,